Marketing strategy

Strategic marketing.

Planning, positioning, and performance for companies ready to grow — and keep growing.

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Every company has goals. Not many have a plan to get there.

Let's change that.

Ready to have a clear direction? Let's figure out your strategy
Services

Marketing strategy: project and execution

Diagnosis + GTM

You get a strategic document that shows exactly where you are and where you need to go.

One-time project

Estrategista as a Service

Ongoing strategic guidance and refinement so you can hit your business goals.

Retainer mensal
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How it works

From diagnosis
to plan.

01

Diagnosis

I dig into the business, the market, and what's already been tried.

02

Analysis

I map what's working, what's not, and why.

03

Plan

I deliver a clear direction: what to prioritize, how, and why.

04

Follow-through

Month-by-month strategy in action — for clients on retainer.

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Testimonials

What clients
say.

I have worked with Lori for 6-7 months. It was my pleasure. She performed so well as a Brazilian creative producer for our podcast platform. I'm completely blown away by her thoughtfulness and dedication. She went above and beyond in her research and was brilliant in finding a way for us to move forward. Way to keep a positive attitude throughout. Thank you so much for your hard work!
Doyeli Chakraborty Kuku FM — India
Courage and hunger for knowledge define Lori. Organized, determined, and a true doer. She plans what needs to happen with intelligence, then executes with quality and volume. In a team, she's the one who keeps everything balanced.
Mário Soma Brazil
15+ years in management and strategy Request a diagnosis
About

Meet
Lori Sato

Marketing strategist

Specialist in planning, demand generation, and brand positioning.

With over 15 years of experience in management and strategy, she's led projects for companies in Brazil and abroad, across both B2B and B2C markets.

Her work connects market analysis, data, automation, content, and performance to turn marketing into real business growth.

Skills
Creative Strategy Planning Content Performance Media SaaS Data Driven Social Media Influencers Branding Growth
Lori Sato, marketing strategist
FAQ

Common
questions.

What does a marketing strategist do?

A marketing strategist analyzes the market, competition, customer journey, channels, and data to build a plan that drives sustainable growth. The work goes beyond campaigns — it connects marketing, sales, and business goals.

What's the difference between a marketing strategist and a marketing agency?

A strategist focuses on direction, priorities, and decision-making. An agency typically handles execution — paid media, content, design, automations. Many companies bring in a strategist before scaling their operations.

When should you hire a marketing consultant?

Consulting tends to deliver the most value when a company is dealing with:

  • Leads consistently falling short of target
  • Poor return on marketing investment
  • Difficulty defining ICP and positioning
  • Over-reliance on paid media
  • A disconnect between marketing and sales

How do you define ICP for a B2B company?

ICP (Ideal Customer Profile) is built by analyzing current customers, sales cycle length, average deal size, conversion rates, and expansion potential. The goal is to identify which companies generate the best return at the lowest acquisition cost.

Which companies benefit most from strategic marketing consulting?

SaaS companies, tech businesses, fintechs, industrial companies, complex B2B organizations, and growth-stage companies tend to get the most value when they build a solid strategy before scaling execution.

How much does strategic marketing consulting cost?

Investment varies based on scope, company maturity, goals, and depth of analysis. Projects can include diagnosis, planning, ICP definition, acquisition strategy, conversion funnels, and execution follow-up.

Ready for a strategy that actually makes sense?

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